Good marketers tell a story. – Seth Godin
At Bigrock, we’re dedicated to delivering digital marketing that works, developing marketing strategy that speaks directly with your target groups and design that is as effective as it is beautiful. Our work on brands helps our clients re-think, clarify and reposition their brands’ core focus. Our process yields action that takes brand experiences to new heights. We are creatives and our operational philosophy is built on pushing boundaries and influencing perceptions.
As the next direction of marketing, digital channels are clearly the future The marketing landscape is shifting, and today’s savvy brands are evolving with this changing paradigm.
Digital marketing is the way brands of the future communicate value. With the power to choose a product, service or vendor decidedly in the hands of today’s savvy consumer, the stakes couldn’t be higher. Companies who wish to be seen, heard and noticed not only need to make noise to draw the attention of their target groups, but they need to make intelligent noise. Enter: digital marketing that if founded firmly on excellent content.
Thus, our entire process of work focuses on your message. We built our online marketing on the strength of your brand’s messaging, and we craft brand experiences from that standpoint.
OUR CORE COMPETENCIES
Perception is everything. The true strength of your brand lies in the thoughts and feelings that your target groups have regarding your experience. These feelings – your brand perception – shape the health and growth of your brand and is vitally important. In digital space, your Earned Media is everything that your customers and the world say about you – from Facebook reviews to comments on your Instagram posts, testimonials, mentions, shares – all this buzz sums up your brand experience. It is definitely worth paying attention to, and Bigrock helps you do just that.
You get what you pay for. Without a doubt, your competition is paying for expert help on digital advertising platforms like Google AdWords, Big Ads or paid Facebook ads. 10 years ago, paid ads looked like newsprint. Now, your customer is reading news on their smartphone, laptop or tablet. That means your paid advertising strategy needs to change too… that calls for Paid Media. Bigrock is your paid media partner, tying all of our Pay-per-Click (PPC) and other paid content activity to clear, measurable ROI. We know how to stretch every Rand, ensuring that your marketing spend remains under control, actually reducing costs over time.
If you build it, you will need to announce it. One of the most grievous and counter-intuitive mistakes businesses make is to assume that once they have built a website, it will automatically get visitors or traffic. This error spreads to social media channels as well. In this age of technology, the power of choice is in the hangs of the consumer. Consumers have the power decide what brand of shoes they will buy, or which of the 15 pizza places they will order from. We have the power to influence that decision through development, optimization and effective leveraging of Owned Media like websites, social media pages and blogs.
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