Your brand message at the right place and time, in front of the right audience.
Whether we’re working on your Earned Media, Owned Media or Paid Media, everything we do across all digital marketing channels is geared toward leveraging all your media efforts to produce the right outcomes. Because we understand the importance of results, we’re always working toward a clear return on your advertising investment. That’s why we define our success by our ability to get your brand message seen, heard and acted upon by the right target audience.
A FOCUS ON OWNED MEDIA
It’s your website – you spent the time, money and the effort to build it. It’s your Facebook page and your content streaming there. Now, you need to leverage these properties and extract a return. You need good quality traffic and interactions that convert to quality engagements. Bigrock handles your Social Media Marketing, PPC (Pay-per-Click) and SEO (Search Engine Optimization) to drive engagement and conversion and generate ROI.
THE RIGHT CHANNEL IN YOUR DIGITAL MARKETING TOOLBOX?
The beauty of Digital Marketing is the measurability of both efforts and results – the power of analytics. Because our work is powered by technology and data, we are able to help you maximise your return on Owned Media spend by showing you what works and what doesn’t. You win by selecting the right tool from your toolbox.
YOU CAN INCREASE CONVERSIONS BY MAKING A FEW CHANGES ON YOUR WEBSITE AND ADDING INSTAGRAM TO YOUR STRATEGY.
Knowing how to harmonize and leverage your Owned Media is both a science and an art. Make all your digital properties work for your brand. Bigrock helps you intelligently optimize all your channels by crafting and implementing a winning digital strategy.
A CLOSER LOOK AT PAID MEDIA
It’s easy to get lost in the rigmarole and all the tech speak. You know that your brand is worth the financial investment on Paid Media, but you haven’t the slightest clue where to start. It can all be so confusing.
Fortunately, you have help. Bigrock will help you sort through the various paid digital advertising options available to you, as well as help you go from planning, strategy through to execution and monitoring. Your competition is likely paying for display ads, using Pay-per-Click and promoting paid content. The brands that win will adjust to current trends and do everything they can to remain competitive. This state of being fluid is a requirement for success in a consumer-controlled marketplace.
Paid Media is how your brand shouts just a couple of decibels higher, at a frequency that will be heard by your target segments.
LOOKING AT EARNED MEDIA AS A DESIRED OUTCOME.
When you’re doing right by your customers, they will become your brand advocates and ambassadors. They will talk about your products or services, and share their experiences with their world. Earned Media is a measure of the honesty of your brand – it bridges the gap between what you think and feel about your own brand and what your customers think and feel.
Bigrock helps you garner more Mentions, Shares, Reposts and Reviews from your customers across various social media networks and digital platforms, such as Google Maps. If you have a robust e-mail database, we craft effective e-mail surveys and polls to get to the heart of your customers’ perception of your brand experience.
EARNED MEDIA IS WHAT YOUR CUSTOMERS SAY & FEEL ABOUT YOUR BRAND.
HOW YOU SEE YOUR BRAND MUST BE DIRECTLY RELATABLE TO YOUR BRAND EXPERIENCE.
In this era of endless consumer choices, the power to choosee a service provider or product lies firmly in the hands of the consumer. That demands an elevated approach to marketing from brands contending to position themselves in the marketplace. For the customer to choose you over so many other options, they need to be amply motivated and incited through strong messaging that is compelling, non-invasive and welcome. This marketing dynamic demands the development and nurturing of relationships, not just brute-force advertising without a clear pathway to ongoing engagement. This dynamic demands a focus on quality in business. Bigrock can help you audit your marketing, analyze your brand’s reputation online, and help you interpret, understand and act on what your customers are saying.
We would love to share some ideas with you about digital marketing for your brand.
For us, conversations are everything, and we never obligate you just for talking to us. As a your marketing partner seeking to discover shared value and synergy with you, we will listen to you, understand you and then – only then – will we share our ideas for taking your brand experience to the next level.